TL;DR

No.1 creator summit in the region

Dubai Media Office, in partnership with Nas Daily, aimed to establish Dubai as the hub for content creators in the Middle East. We created the 1 Billion Summit, trained their team to organize events and produce viral content, and built a self-sustaining team to manage it independently.

Impact in 1 year‍

• 1 Billion Summit became the largest content creator summit in the Middle East.
• A dedicated in-house team now runs the event successfully.
• Viral content from the summit reached millions, reinforcing Dubai’s position as a digital content hub.

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Grab, in partnership with Nas Daily, wanted to strengthen employee engagement and enhance its corporate and employer branding. To achieve this, we trained Grab employees in content creation and storytelling, empowering them to share authentic stories about their experiences.

Impact (in just the training period)

• Over 50 Grab employees became mini influencers, authentically representing the brand.
• Their collective posts, showcasing BTS at Grab, garnered over 5M views, boosting Grab’s brand visibility.
• Grab established a stronger internal culture and external reputation through employee-driven storytelling.
• Add 5M views cumulatively

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Pfizer, in collaboration with Nas Daily, aimed to elevate its employee brand and enhance storytelling skills across teams. We conducted a comprehensive Art of Storytelling training, empowering over 100 employees, including their marketing and branding teams, to craft impactful stories and create engaging content.

Impact (during the training period)

• Pfizer’s employee brand strengthened as teams embraced storytelling to showcase their work.
• Over 100 employees were upskilled, including the marketing and branding teams, enabling them to tell more compelling stories.
• The training fostered greater internal engagement and boosted Pfizer’s external reputation through authentic, employee-driven narratives.